Campaigns Utilizes Internet Tools and Strategies to Win in 2006
Blogging, Facebook, MySpace, YouTube, Online Donations, and Online Organizing and Communications are Key Aspect of Political Campaigns
In this year's mid-term election, the Internet has proven to be the necessary tool for campaigning on all levels. Campaigns have developed sophisticated Internet tools to enhance their campaigns, targeting young and web-savvy voters.
Americans have embraced the Internet to connect to the political process. Online campaigning has revolutionized political communication, grassroots activism, supporter outreach, and fundraising.
"With so many close elections this year, the Internet has played a pivotal role in fundraising, organizing, and get out the vote efforts," said Alexis Rice, Project Director of CampaignsOnline.org and Fellow at the Center for the Study of American Government at Johns Hopkins University. "Campaigns have embraced Internet strategies to stay competitive."
Blogging has become an essential part of political campaigns, with campaigns, special interest groups, and national political parities not only creating blogs, but hiring paid bloggers to write on their behalf on "independent" blogs.
Campaigns utilized their own blogs to present their unfiltered message and brought supporters together to form a new online community. Campaigns have also reached out to bloggers in a similar way they have always reached out to the mainstream press, sometimes even giving bloggers more access to their campaigns than mainstream press.
Campaigns continue to depend on online donations and are utilizing e-mail and blogs to rally and communicate with their supporters and solicit donations.
This year the use of social networking tools, like Facebook.com and Myspace.com, has emerged as a new way to connect and get involve young voters in campaigns. Additionally, the video site, YouTube.com has become a clearinghouse of campaign ads and video highlighting campaign activities.
"In the 2006 election, the Internet has again proved its power; showing it is a place to organize, inform, and raise funds easily," said Rice.
###
CampaignsOnline.org, a website and blog project, is a nonpartisan research and educational project of the Center for the Study of American Government at Johns Hopkins University. CampaignsOnline.org has been profiling trends in online campaigning since 2003 and released the first academic research on political blogging in 2003.
The mission of CampaignsOnline.org is to promote improvements and understanding in the usage of the Internet and emerging technologies in political campaigns.
Contact: Campaigns Online
202-487-7017
arice@campaignsonline.org
