Alexis Rice was quoted in Sunday's Baltimore Sun article on "Internet Finds its Niche in Politics" the article notes: <ul>
Every few decades, a new medium finds its niche in American politics.
In the 1920s and 1930s, it was radio that gave candidates a way to talk directly to large audiences. In the 1950s and 1960s, it was television, which created sound bites and showed that a candidate's physical image matters. The 1980s and early 1990s were about cable TV and targeting audiences such as the MTV generation.
This year, the Internet came into its own as a political tool.
"In 2004, it was a driving force in the campaign," said Alexis Rice, a fellow at the Johns Hopkins University and director of a project there that analyzes the Internet's influence on politics. </ul>